We wanted to tell you a little more about the creation of our iconic Archy Exercise Mat !
A comfortable, stylish exercise mat with the right thickness, easy to store, grippy, and large enough? These are the popular technical features you shared with us during a study conducted with 100 exercise mat users!
We imagined the Archy Exercise Mat as a reinterpretation of traditional floor mats, which would combine both your ergonomic and usage requirements and our vision: to re-enchant your sports practice!
To do this, we collaborated with our partner Outercraft , to think together about how to bring a different, distinctive, original and also somewhat poetic value proposition to a rather classic product, the floor mat.
In addition to the technical characteristics, we have retained three aesthetic criteria: having a recognizable, designer and sensory product, and an emotional criterion, that this sports mat is more than just a sports mat. That it gives us emotions; curiosity, joy, enthusiasm, happiness, that we want to touch it, try it, own it, train with it.
After several months of design, prototypes and testing, the Archy Exercise Mat was born. An arch-shaped floor mat to highlight the solar and Mediterranean energy of Hercule Studio and establish itself as a sculptural and distinctive piece of decoration, with a rounded relief to awaken the sensory experience and improve the comfort of certain positions, and made in France to best convey the art of movement and French know-how!
We then imagined four different colors, each with a particular meaning, in order to convey our inspirations, our memories and our universe.
The Terracotta color illustrates the Esterel red tones evocative of the charm of the French Riviera, found in the red rocks of Théoule-sur-Mer and on the iconic Palais Bulles by Pierre Cardin.
The Pistachio color evokes the iconic shades of green of the Côte d'Azur vegetation; olive trees, fig trees, umbrella pines, palm trees and cacti intermingle to give life to a vibrant flora, perfectly illustrated at the Jardin Exotique d'Èze.
Finally, Hercule Studio designed with its partner Abmo , 2 prints, the Axel and Bari prints, inspired by the brand's "H" symbol. They were born from a desire to bring a welcoming and dynamic roundness to the Archy exercise mat and to imagine them as graphic works of art.
Lastly, Digital Certification has naturally found its place alongside this innovative, authentic, and exclusive product. It enhances the entire creative process and carefully preserves the value of each Hercule Studio exercise mat.