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Behind the scene: discover Archy exercise mat 's creative process!

Behind the scene: discover Archy exercise mat 's creative process!

We wanted to tell you a little more about the creation of our iconic Archy Exercise Mat!

An exercise mat that's comfortable, stylish, just the right thickness, easy to store, sticks to the floor and big enough? These are the technical features you shared with us in a survey of 100 treadmill users!

We imagined the Archy Exercise Mat as a reinterpretation of traditional floor mats, which would meet both your ergonomic and user requirements and our vision: to re-enchant your sporting practice!

To achieve this, we collaborated with our partner Outercraft, to think together about how to bring a different, distinctive, original and also slightly poetic value proposition to a rather classic product, the floor mat.

In addition to the technical characteristics, we have retained three criteria of aesthetics: to have a recognizable product, design and sensory, and an emotional criterion, that this sports mat is more than a sports mat. That it gives us emotions; curiosity, joy, enthusiasm, happiness, that we want to touch it, to try it, to own it, to train with it. 

After several months of design, prototyping and testing, the Archy exercise mat was born. A floor mat in arched shape to underline Hercule Studio's solar and Mediterranean energy, and to establish itself as a sculptural and distinctive piece of decoration, with a curved relief to awaken sensoriality and improve comfort in certain positions, and made in France to best convey an art of moving and French know-how!

We then imagined four different colors, each with a particular meaning, to convey our inspirations, our memories and our universe.

The color Terracotta illustrates the Estérel red tones evoking the charm of the French Riviera, found in the red rocks of Théoule-sur-Mer and on Pierre Cardin's iconic Palais Bulles.

The color Pistachio evokes the green monochrome emblematic of Côte d'Azur vegetation; olive trees, fig trees, umbrella pines, palm trees and cacti intermingle to give life to a fiery flora, perfectly illustrated at the Jardin Exotique d'Èze.

Finally, Hercule Studio has designed 2 prints with its partner Abmo, the Axel and Bari prints, inspired by the brand's "H" symbol. They were born of a desire to bring a welcoming, dynamic roundness to the Archy exercise mat, and to imagine them as graphic works of art. 

Last but not least, Digital Certification has naturally found its place alongside this innovative, authentic and exclusive product. To enhance the entire creative process and preserve the value of each Hercule Studio exercise mat.