Olfactory memory is the strongest of all memories. We easily associate a smell with a place, a person, a situation, a physical or psychological state. The sense of smell is the one that most evokes emotions.

When sports are combined with stimulating or soothing olfactory elements, such as candles or scented sprays, they become an even more intense and immersive experience.

Repeated use of an olfactory element, associated with sports or relaxation, also helps to condition a state. For example, smelling the same scent before meditation will enable you to plunge more quickly into a state of mindfulness. Or smelling the same scent before a more intense workout will boost motivation, concentration and the desire to excel.

The power of repetition, combined with that of olfactory memory, can be a significant advantage in any physical activity. 

• Sprays

To energize your training area, we recommend regular use of our Air and Mat Purifying Spray. This will help you assimilate the Mediterranean fragrance of well-being, positive vibes and motivation.

• The candles

The choice of scented candles is important. Choose candles made from natural wax, preferably without harmful chemicals. Cannelya candles are the perfect accompaniment to your session. Three scents are available: Sweet Cedar, Amber Vanilla or Musk Violet, depending on your mood. The best part? Their raw, minimalist concrete design.

• Smelly gyms

For an optimal workout, our two favorite scent gyms are Episod, in Paris, and Equinox, in the United States. Both gyms offer a complete immersive experience, with particular emphasis on olfactory marketing.

• Special sports detergents 

Since odors also pass through clothing, we recommend the use of special sports detergents such as Kerzon Gym Tonique. Designed to meet the specific washing needs of sportswear, they offer several advantages over standard detergents, such as eliminating stubborn odors and preserving fabric performance.

• SPORT" fragrance collections

Many fragrance brands offer fragrance collections specially designed for sporting activities, or at least branded with this in mind: Chanel Allure Sport, Courrèges Homme Sport, Acqua di Parma Colonia Pura Sport, ... These so-called "sports" fragrances are often light, energizing and designed to accompany active people in their sporting performances. Our only reservation: the concept applies almost exclusively to men.