At the heart of the first confinement came the realization that the fitness world was overrun with products that were either highly functional but not very aesthetic, or beautiful but not very functional. Worse still, many were being mass-produced with no regard for sustainability, made from toxic materials that contradicted the very idea of well-being.
As former top-level athletes, Joy Lucas and Jérémy Arbibe saw an opportunity: not only to fill a gap in the market, but to completely rethink our perception of sports accessories. Thus was born Hercule Studio, a brand where design and performance are in harmony, with sustainability as a fundamental principle.
The birth of Hercule Studio and the " Exercise Beautifully " philosophy
Since 2023, the brand has been based on a simple but powerful conviction: beauty enhances motivation and well-being. It's scientifically proven that seeing, touching, listening to or tasting something we like immediately releases the hormones linked to well-being. The therapeutic virtue of beauty is the focus of numerous studies, notably published in the British Journal of Psychiatry. In some countries, such as Canada, it is possible for doctors to prescribe museum visits to their patients in order to improve certain physical and mental pathologies. We believe in the power of beauty to do us good, and Hercule Studio illustrates this with every one of its creations.
A 360° experience: accessories designed for every aspect of your practice
Our products combine performance and aesthetics to offer a unique experience. The Archy exercise mat, with its archaic design inspired by Mediterranean architecture and high-density PU foam, ensures optimum comfort. Larger than conventional models, it blends harmoniously into any training space. Each Archy exercise mat comes with a Digital Certificate of Ownershipreinforcing our commitment to responsible craftsmanship and consumer confidence.
Designed with yogis in mind, the Mar Yoga Mat offers exceptional grip and support, with a textured surface inspired by the 70s for perfect stability. For added comfort, the Galé Comfort Pad protects joints and accompanies nomadic workouts.
Practical and elegant, theSoca Mat Carrying Strap , in vegetable leather, makes it easy to transport mats. Finally, our Air and Mat Purifying Spraywith natural essential oils, purifies and energizes the training area.
Innovate to transform your sporting practice
As we celebrate two years of innovation, we remain committed to pushing the boundaries of sports accessories, creating movement experiences that transform the way people interact with their bodies and minds. New products and projects await you!