Brand
Hercule Studio
Hercule Studio is a French brand of original, designer sporting goods.
Founded in 2023 by former top-level athletes Jérémy and Joy, Hercule Studio was born of a passion for well-being and the design of graphic objects.
The brand rethinks the world of sport with an innovative approach in which emotions and aesthetics surpass the pragmatic dimension of sporting practice.
Each creation is based on the "Exercise Beautifully" philosophy and combines design, creativity and know-how for Reenchant your workout.
Philosophy
The 4 pillars of Hercule Studio
Symbolics
A strong identity
Founding philosophy: the Exercise Beautifully
It's scientifically proven that seeing, touching or smelling something we like releases feel-good hormones. The therapeutic virtue of beauty is the focus of much research, and is believed to improve certain physical and mental pathologies. At Hercule Studio, we believe in the motivational powers ofExercise Beautifully.
Name symbolism : Hercule Studio
Hercule Studio was born in the south of France. Bathed in Mediterranean influences, the name Hercule has its origins in the imaginary world of Greek mythology, populated by aesthetics, dreams and legends. The demigod Hercules, famous for his strength, courage and quest for perfection, reveals his physical and spiritual exploits in the myth of the 12 labors of Hercule.
The creation of 12 H to convey a complete and immersive universe
Based on the myth of the 12 labors of Hercules, we imagined 12 variations of "H" symbolizing different areas of expression and research for the brand: creativity, aestheticism, timelessness, know-how, sensoriality, durability, desirability, design, well-being, energy, rigor and collective spirit.
Press
