Colors are omnipresent in our daily lives and shape our perception of the world. They influence our emotions, behavior and choices, whether in fashion, design or sports. Far from being chosen at random, they follow psychological principles and constantly evolving trends.
Every color carries meaning and emotion. Certain shades create specific moods and influence our well-being.
Take Terracotta, a vibrant, authentic color. Present for centuries in our daily lives, from handmade pottery to tiled roofs, it exudes a timeless strength. At Hercule Studio, it adorns the Galé Comfort Pad and Archy Exercise Mat, bringing a sense of stability and connection to the earth. Ideal for a dynamic and engaging practice, it invites you to move with pleasure, to anchor yourself while maintaining a beautiful energy.
On the other hand, the Dune shade, also featured on the Galé Comfort Pad and Archy Exercise Mat, inspired by natural landscapes and mineral materials, lends a minimalist, modern touch to sports accessories.
Colors influence our performance: warmer shades boost energy and motivation, while cooler tones, such as blue, bring a feeling of serenity. Brands use these codes to create spaces and objects that reflect the emotions they wish to evoke.
The impact of chromatic trends
Color trends are influenced by social, economic and technological factors. In this age of responsible consumption, palettes are turning to hues inspired by nature, reflecting a need to get back to basics.
Hercule Studio is part of this dynamic, favoring long-lasting, timeless colors over ephemeral fashions. From energizing greens to soothing beiges, each shade is designed to promote well-being and strengthen the connection with the environment.
Major brands such as Pantone play a key role in these trends. Each year, the designation of a "color of the year" influences various fields such as design, resonating with contemporary concerns. Hercule Studio, for example, is inspired by the "Mocha Mousse" hue to offer its Pantone Mar and Pantone Archy sets, combining aesthetics and ecological commitment.
A strong visual identity
Beyond trends, colors are a fundamental element in building a strong visual identity. They enable brands to stand out and create a connection with their audience.
At Hercule Studio, colors are more than just ornaments. They embody our values: well-being, respect for the environment and innovation. Each hue is carefully chosen to offer our customers an immersive, harmonious experience.
In a world saturated with images, color remains a powerful tool for capturing attention and asserting identity. More than just an aesthetic choice, color is a language in its own right, conveying emotions, trends and deep-seated commitments.