Beauty is very hard to define, since each person has his or her own definition, but appreciating beauty gives everyone an important sense of well-being.

In Canada, some doctors even prescribe therapeutic visits to museums for patients suffering from certain pathologies, to help them feel better.

The emotion aroused by a work of art, an object or a landscape can be defined as "aesthetic pleasure". When this pleasure is very strong, it influences our morale, and this is how beauty can do good.

The notion of beauty is superficial and subjective, depending on each person's vision. Beauty is not only to be found in museums or paintings, it's everywhere: in architecture, furniture design, objects, books, music...

More specifically, when we really like an object, the human brain activates the area dedicated to pleasure and reward. This triggers a secretion of dopamine, serotonin and endorphins, which in turn increases motivation, mood and physical well-being.

Aesthetic pleasure is very important because it allows us to feel a sense of harmony between body and mind, which are then in total harmony in the face of beauty. This harmony is what makes beauty good.

Beauty makes us see the world differently, and aesthetics give us a sense of inner reconciliation and fulfillment.

Today, beauty also represents our quest for a healthy, balanced lifestyle, in which sport plays a central role.

When it comes to sporting activities, it's not uncommon to be confronted with routine and monotony. Boredom sets in and can weaken motivation.

Hercule Studio's philosophy is based on the deep conviction that beauty can have a positive impact on our well-being. Hercule Studio draws inspiration from its everyday environment to create sports objects such as the Archy exercise mat and Galé Comfort Pad that are much more than mere functional accessories, transforming each workout into a truly sensory and immersive experience, enabling us to reconnect with our bodies in a profound way.

By adding aesthetic elements to our training environment, we create an atmosphere conducive to motivation and joy. When our environment inspires us, we're more inclined to engage fully with it, push our limits and achieve our goals.

Hercule Studio products are carefully designed to stimulate your creativity and enthusiasm, because beauty feels good and contributes to pleasure.

Hercule Studio wants to offer everyone the chance to reenchant their sporting activities by incorporating beauty.